Marley Kaplan

Hej! As Founder of aalva and former Startup Lead at Capgemini Scandinavia, I am passionate about technology and the impact it has on improving consumers' lives, sustainable business, and service-led thinking. As a director of innovation strategy across Fortune 500 brands, I have shared insights to various publications and panels. I earned my MA in Marketing in London, where I spent my early career in digital advertising roles before working as Head of Innovation for Kinetic WPP North America to commercialize the emerging smart city in New York. I have immersive experience in the US + European tech startup & VC ecosystem as a continuous thread in my career, including having founded a 500 Startups Nordics-backed company. I have now found my home in Stockholm and am always happy to meet for a kardemummabulle fika in one of the city's many cafes.

Inc.com •

3 Ways That Smart Paper Will Be Able to Bring Old-School Products Into the Digital Age

This past month, I was invited to Stockholm to share a keynote presentation on the trends culminating towards a smarter world. The event, named JAUNT, was the first chapter in a series of innovation hackathons hosted by Stockholm-based innovation agency NINE. The focus of this event was smart paper, which I find to be a rising star in the IoT smart objects ecosystem since its origins are truly analogue. This event triggered me to dive deeper into the concept of smart paper and its applications...
GROW Agency •

Jaunt: Chapter 1

In collaboration with the NINE Agency (now GROW) benefactors, BillerudKorsnäs, Jaunt Chapter 01: Smart Paper unfolds for the first time on 2 December, 2016 at A House as a 12-hour workshop event that challenges guests to develop projects using this year’s theme of Smart Paper and based on pitches put forth by renowned brands in the industry categories of Fashion, Food, Sports, and Health & Beauty. In Chapter 01, we will explore, play, ideate, and prototype around how smart paper and the internet of packaging (IoP) can, and will, impact everyday lives by changing the way consumers interact with products, brands and each other.
WPP's The Wire •

WPP's Newspaper, The Wire - Pokémon Go: A Wakeup Call for Brands

If you think Pokémon Go is ‘Game Over’ – think again. The augmented reality app that gained more traction than daily Twitter users within days of its launch is holding ground on mobile home screens around the world. Brands take note: audiences on the move have the power to act and brands have the power to influence and convert. Pokémon Go is a bridge between the physical and the digital that is lead by location, inspired by content and is delivered within a specific audience mindset.
Luxury Daily •

Experiential Marketing Should Go Beyond Selling

During a Brand Innovators panel hosted by Kinetic Worldwide on Sept. 27, marketers from Cadillac, Casper and Kellogg’s shared the ways their companies had built physical touchpoints around their products, whether a restaurant or a community space in the heart of a city. As consumers migrate online, brands have been investing heavily in digital media, but establishing real-time interactions in the real world is still a vital piece of the brand building puzzle.
MediaPost •

OMMA Advertising Week NY: Retailers Follow Pokemon Go

Discussion: Retailers Follow Pokemon Go | After simmering in the background for many years, Pokemon Go introduced augmented reality to the masses. While the phenomenon hit a nerve well beyond traditional gamers, was it something beyond the brand and childhood memories of Pokemon that drove it? Now that the AR and VR doors are open, retailers are starting to test how VR and AR can work for them by appealing to in-store shoppers.
MediaPost •

Samsung Begins Marketing Smartwatch That Doesn't Need A Smartphone

The day when consumers use wearables as stand-alone devices without the need for a smartphone has finally come, thanks to a new smartwatch. Samsung just launched its Gear S2 Classic 3G smartwatch in Italy with Italian telecommunications provider TIM and in collaboration with Gemalto, the company responsible for the security in many mobile and credit card payments. The smartwatch offers similar functions to other smartwatches on the market, like tracking fitness and receiving notifications, tex
The Drum •

How Voice Technology Will Change Our Lives Forever

Soon it will seem almost quaint there was a time we looked at voice assistants as virtual friends who lived in our pockets and answered our questions. After all, in a few short years, voice-enabled assistants like Alexa, Siri and Cortana have far surpassed the skillset of any real-life human assistant. And that likely means this is the point for an obligatory reference to Samantha in Her or Jarvis in Iron Man. And that’s because voice technology really does have the potential to change everyth
Campaign US •

How Technology Brought the Rio Olympic Games to Life

With the Olympics coming to a close, we discovered how technological advances and adoption curves made this year's games the most engaging yet. Where it can be argued that advances have the possibility to isolate, the Olympics—in the true spirit of the Games—is a unique case that showcases how technology connects people. From virtual reality to one-to-one SMS news updates, content reached us in contextually relevant ways that have not been seen in previous years. As broadcaster of the Olympics,
MediaPost •

Under Armour Gets Personal, Enabling Wearables To Make Recommendations

Consumers want personalized insights from wearables and at least one major brand is aiming to do just that. Some of that personalized knowledge also can ultimately be used to influence a retail purchase, in real time. In a presentation at the recent MediaPost IoT Marketing Forum in New York, Under Armour’s Doug Ziewacz explained that the company’s Connected Fitness segment is utilizing data from wearables to provide action-items individually tailored to each user. The Under Armour Connected F
MediaPost •

What The Rise of Wearables Means For Marketers

The wearables sector is continuing to expand the IoT connected ecosystem that we will all be a part of in the not-so-distant future. Wearable data will be able to provide a host of new information to cross layer with existing data points. While there has been great progression in how seamless wearable technology has become for the consumer, the marketing industry is still far from leveraging the data into applicable advertising insights. Coming off of my wearables panel at this week’s MediaPost
MediaPost •

Agency Execs See Wearables Coming Together

The future of wearables will see convergence. This was a general consensuses from a panel of agency executives at the MediaPost IoT Marketing Forum this week. “Wearables can add another layer of context to data,” said Marley Kaplan, who heads innovation at Kinetic Worldwide. Chad Vavra, experience strategy and design director at Isobar, suggested that wearables will undergo a convergence and ultimately land on products that can track, monitor and sense multiple types of metrics. Vavra also sa
Load More Articles